If you want to create an internet marketing for small business strategy for your local business you will need to have a website set up. This website needs to be a lead generation website in order to be effective as a marketing tool.
So what do we mean by lead generation website? To be an effective marketing tool for your local business the website that you have set up should be search engine optimized, and have the ability to capture the names and email addresses of those who visit it.
The first step towards an effective lead generation website is to choose a domain name for it. This is the name of your website and it also determines the address where it may be found on the internet. When you choose a domain name remember to include the main keywords that your target market will type into the search engines to find you.
Let’s look at an example to illustrate more clearly what I mean. We will assume you have a local business, called Anderson Plumbing Services in the town of Membury. You certainly would not want your domain name to be the name of your business because not many people would find your site this way. You want to use the keywords which a prospective customer might type into Google to find your services, and incorporate them into a domain name. So a better example for your domain name might be memburyplumbing.com.
So now that you understand that it is important to include keywords in your domain name, where can you find out what keywords people are using when they are looking for information on local business services? Fortunately there are many tools that can help you find these words. One of these is the Google Keyword Tool. If you type the phrase “Google keyword tool” into your search bar you will find it is the first result to come up.
Type into the search box some words that you think people might be searching for such as “Membury plumbing” and the tool will bring up a list of many others related to this one. You will also see some columns which tell you how many times a phrase is searched and what the competition is like for that phrase. Ideally you will want a keyword phrase that gets enough searches but for which there is not too much competition. Once you have a few domain name ideas written down you need to select a domain name registrar to see if the name you have chosen is available and register it. The domain name registrar that I use is Godaddy. Do not take any notice of all the upsells that this registrar will try and sell you. Just register the name you have chosen. It is a good idea to register your domain name for as long as you can; five years is best. The search engines are able to pick up these details and tend to take more notice of a domain name that has been registered for longer.
Now that you have a domain name that has keywords in it you will be stand a better chance at achieving an effective lead generation website as people will be able to find it more easily.